Who we are
We are a team which focuses on ROI but more than ROI we believe in winning and to win we focus on processes and people. We are the power house of human capital which lives and breathes real estate 86400 times a day. We aim to create a global impact by adding science in creativity and judging media by the numbers which are not visible to the common eye. We utilize technology as the centrepiece and engine with ROI, DIGITAL, AUTOMATED MARKETING MIX MODELLING & CREATIVITY as it 4 wheels. We have started this beautiful drive to settle only when we are done winning this world.
An average agent and sales executive spend 60% of their business day performing admin duties and marketing their product, not negotiating and closing deals. Technology allows us to invert that statistic so that 80% of a professional’s time is spent negotiating and closing deals and only 20% is spent on administrative tasks.
Despite numerous misconceptions of both the technology industry and the property industry, we are increasingly seeing the two coming together to maximise efficiencies, increase a business’s bottom line and ultimately change the way we live and work for the better. We are proud to be working with real estate fraternity closely to make that happen!
The times will soon fade away when a customer will look out for 15+ average options before making the move of buying their dream home. Virtual Reality or PropTech boom in India is destined to change the same. We are proud to be the frontrunners in this space helping realty brands connect with their new and existing customers like never before.
I think that technology is often viewed wrongly as a purely disruptive threat which in turn has been slow to adopt technological change, though last few years have seen the tide turn. I firmly believe that it should be seen as a force for innovation, not disruption.
Unlike previous years, we have seen huge consolidation in realty space post RERA and thus witnessing some great hirings at higher ranks. This new blood wants to move fast and achieve things faster. We are proud to enable the new generation developers with some cutting-edge tech in the real estate space.
Going into 2020, I believe developers and brokers alike will have to spend time and money on quality engagement with their customers instead of spending huge money on lead generation. Experience and better engagement would be a key to conversion ratios and sales momentum.
Chief Creative Officer (CCO)
The Blueprint - A division of Insomniacs Our Milestones
Real estate projects handled
Worth of inventory sold
Real estate projects handled
Worth of inventory sold
|Creative Strategies||Branding & Positioning||Audio Visuals|
|Media Buying||Digital Marketing||Technology Development|
|3D Walkthroughs||Virtual 360° Tours||Automated Marketing Mix Modelling|
|Branding & Positioning|
|Virtual 360° Tours|
|Automated Marketing Mix Modelling|
We see the marketing and sales landscape in the real estate is continuously evolving. The future is going to be about Engagement and Experiences. We can transform landscape with right amount of data iteration with the help of AI & ML. In Legacy system before ERP there are 6-7 different touch points for customers data points. But, there’s no tool which is helping to engage the customers and track their interactions with the brand right from the point he inquires to booking to living inside the residential premises till he upgrades. We are talking an average life cycle of minimum 10 years. At Totality we take pride in presenting you a unified eco-system , one back end for your every Sales, Marketing, Loyalty Management, Channels Partner activations needs. One platform , which helps realtor connect with their team, customers ,Channel Partners and analyse their behaviour to extract maximum ROI while cutting down the cost of acquit ion of customer to 1/3rd of it’s current value.
They are the pillars of real estate selling. But, with changing times it was important for them to harness their true potential by making right collaborations, adapting to latest technologies and adding more of digital skillsets to their modus operandi. Brikkin is an exclusive club for the exclusive few. To engage, collaborate and transact faster.
These sleepless rangers have proven their worth over last half a decade by partnering with some of the best realty brands across India and have pushed the envelope by being India’s most awarded real estate agency clocking more than 6000 Cr + worth of direct real sales exclusively via digital Channels. With their proprietary algorithms and being the only agency in India which uses Automated Marketing Mix Modelling to drive their client growth.
With digital outdoing every other medium. Visualisation of real estate offerings doesn’t just contribute towards customer confidence but also helps in amplifying the sales velocity. From 360 Degree Shoots, Drone shoots our team has proved over all the years that theres no one in comparison to them in the market who can bring your projects to life in digital world.
Proptech Launch Pad
Helping prop tech companies boost
their business sales
Is an initiative for those entrepreneurs who have a potential idea or solution for solving a real estate problem with the help of tech or to create or renovate services offered in real estate to buy, sell, rent, develop, market and manage property in a more efficient and effective way. We love to partner with these new age prop tech companies who have potential to change the landscape of real estate with the help of tech, by helping you drive your growth.