Simana
Bhoomi Group
Parel
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
Through thorough interviews with the developer and our astute observation, we unearthed Simana's unique selling proposition – its impressive floor-to-ceiling height of 11.8 ft. This distinctive feature served as the inspiration behind our innovative campaign. Drawing parallels with the movie "Limitless," we aptly named our campaign #LimitlessYou.
Given that the developer met every offering in the vicinity, uncovering the "hero" within their project to elevate it above the rest presented a distinctive challenge. Devising an out-of-box strategy to set the project apart proved to be a demanding yet intriguing task.
Our dedicated team translated this challenge into a visual narrative, showcasing Simana's distinctive features. With ceiling height as the hero, our visual communication featured miniature home interiors juxtaposed with a giant human figure, conveying the sense of expansive ceiling height. Moreover, our campaign conveyed the idea that becoming a part of this project would open the door to limitless possibilities, enabling homeowners to embrace endless opportunities.
Get in touch to amplify your sales by infusing creativity where it counts.
