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Ever wondered how to carve a niche in a saturated market during uncertain times?

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Project

Selten Isle

Client

Raunak Group

Location

Thane

Services

Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.

Inspiration

In the midst of uncertainty, we drew inspiration from resilience. Like crafting a storyboard, our vision was to tell a tale that resonated with the current times — a narrative of adaptability and innovation in the face of challenges.

How the challenge was overcome

Navigating the uncharted waters of lockdowns, we devised a campaign that not only repositioned the project but also introduced a new way of reaching out to buyers. Our approach wasn't a return to normalcy but a stride into the 'new normal.' By embracing a different level of communication, we ensured that the project remained vibrant and relevant.

Identifying the Problem

In the bustling landscape of Kalyan Dombivli Municipal Corporation & Thane, where familiarity had reached its peak, our challenge was to break through the noise and connect with potential buyers during lockdowns. With site visits out of the equation, we embarked on a journey to redefine communication and establish a fresh identity for the project.

Execution

Our artworks became the visual storytellers of this journey, seamlessly portraying the fusion of adaptability and innovation in uncertain times.

Raunak Group
Raunak Group
Raunak Group
Raunak Group
Raunak Group
Raunak Group
Raunak Group
Raunak Group