Selten Isle
Raunak Group
Thane
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
In the midst of uncertainty, we drew inspiration from resilience. Like crafting a storyboard, our vision was to tell a tale that resonated with the current times — a narrative of adaptability and innovation in the face of challenges.
Navigating the uncharted waters of lockdowns, we devised a campaign that not only repositioned the project but also introduced a new way of reaching out to buyers. Our approach wasn't a return to normalcy but a stride into the 'new normal.' By embracing a different level of communication, we ensured that the project remained vibrant and relevant.
In the bustling landscape of Kalyan Dombivli Municipal Corporation & Thane, where familiarity had reached its peak, our challenge was to break through the noise and connect with potential buyers during lockdowns. With site visits out of the equation, we embarked on a journey to redefine communication and establish a fresh identity for the project.
Our artworks became the visual storytellers of this journey, seamlessly portraying the fusion of adaptability and innovation in uncertain times.