Codename Fly High
Prime Landmarks
Pushpak Nagar
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
Imagining Pushpak Nagar as the rising phoenix, we hinged on its strategic location. Our inspiration? The untapped possibilities at the crossroads of convenience. With the discovery of Pushpak Nagar's potential as the greatest treasure, we embarked on a journey to redefine its narrative as Santacruz 2.0.
Confronted with skepticism and a suboptimal impression, Pushpak Nagar required a transformation to appeal to investors. Our primary challenge lay in reshaping these unfavorable views while promoting the project in Pushpak Nagar as a promising opportunity.
Lost in the shadows, Pushpak Nagar faced skepticism and a tarnished reputation, discouraging potential investors. The challenge was real, but we saw potential at the intersection of the airport and the Mumbai-Trans Harbour Link. From skepticism to a strategic opportunity, Pushpak Nagar's journey began.
We used a digital story to showcase Pushpak Nagar's transformation from the past into a symbol of urban potential. Our campaign effectively depicted Pushpak Nagar as a place where convenience effortlessly met opportunities, capturing a subtle yet impactful transformation.
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