Lokhandwala Minerva
Lokhandwala Infrastructure
Mahalaxmi
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
Strategically positioning Minerva in the fiercely competitive real estate market posed challenges during a concentrated two-month endeavor. Unraveling its unique features through meticulous research, crafting tailored messages for a discerning luxury-seeking audience, and ensuring punctual execution were hurdles to overcome.
Promoting Lokhandwala Minerva, the towering gem of Mumbai, involved bringing exceptional ideas to life. With the use of top-notch strategies and talent, the campaign presented it as the city's tallest residential building. By drawing parallels with global icons like the Burj Khalifa and Eiffel Tower, the campaign successfully underscored Minerva's grandeur.
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