Skylark Enclave
Hiranandani Group
Thane
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
Inspired by Skylark's extraordinary neo-classical design, our campaign aimed to redefine luxury living in Thane. We wanted to showcase this gem of a project while maintaining a niche communication strategy.
Navigating the repositioning of a project from a prestigious brand proved challenging. Ensuring the campaign not only reached but resonated with the expat audience, all while highlighting the 'ready to move' aspect, demanded intricate strategic planning and flawless execution.
Presenting neo-classical architecture in a strategic location was a challenge. We needed a communication strategy tailored to our target audience, emphasizing the 'ready-to-move-in' advantage.
We came up with artworks that showcased glimpses of neo-classical grandeur smoothly blended with modern living. The visuals were enhanced by concise messaging, emphasizing the convenience of ready-to-move-in homes and encapsulating the essence of Skylark. This approach aimed to communicate the unique and appealing features of the project to potential buyers.
Hiranandani Developers (Brand)
Hiranandani Developers
Powai
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
Preserving the essence of Hiranandani's enduring positioning, "A Feeling for a Lifetime," we orchestrated a campaign. Drawing inspiration from the elevated quality and lifestyle linked with Hiranandani, our campaign centered on the concept of "Pride of Ownership." Our motto was for individuals to recognize that residing in Hiranandani transcended mere homeownership—it entailed possessing something exclusive and taking pride in that ownership. Additionally, our objective was to solidify the synonymy between Hiranandani and Powai.
The main obstacle we faced was shaping a unique identity for Hiranandani, a brand firmly embedded in the established terrain of the real estate market. Carving out an exclusive positioning for a brand of such prominence posed a central challenge in the undertaking.
In a market flooded with options, the unique essence of Hiranandani was often overlooked. We aimed to unveil the pride of ownership associated with a Hiranandani home, making it a once-in-a-lifetime experience for every homeowner.
After extensive discussions within our internal team, a surge of creativity led us to conceive compelling visuals centered on the powerful theme of "Pride of Ownership." These visuals vividly portrayed the essence of possessing something exclusive, turning the notion of home ownership into a symbol of pride and distinction. The collaborative efforts resulted in a visual narrative that resonated with the unique and profound emotion associated with owning a place of true significance.
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