Elements Realty
Elements Realty
Marine Lines
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
Drawing inspiration from the four elements of nature - earth, water, fire, and air - we defined eight elements as pillars for Elements Realty. This creative approach aimed to symbolize a comprehensive and well-rounded foundation, aligning with 8 unique elements that inspired the brand's identity.
The challenge was to position Elements Realty as a brand that could deeply resonate with the audience, ultimately establishing it as a very unique and easily recognizable presence in the market.
In a crowded real estate market, we aimed to distinguish the brand by seamlessly blending thoughtful design, quality construction, and a unique conceptual foundation.
After thorough deliberations, group discussions, and meticulous consideration of myriad creative ideas, we successfully crafted the logo for Elements Realty. Throughout this process, we strategically outlined eight pillars that encapsulated the essence of the brand, concurrently playing with vibrant colors to enrich its visual identity.