One Midtown
DLF
Delhi
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
We drew inspiration from the lifestyle of an ecosystem and positioned the brand as synonymous with ecosystem living. This approach aimed to reflect a holistic way of life, emphasizing the interconnectedness and harmony within the community.
Our challenge was to position the project as a complete ecosystem, emphasizing its holistic and interconnected features to showcase its comprehensive and integrated living experience.
Connectivity posed a challenge for The Valley Gardens. The need to overcome this challenge led to the creation of a new road, ensuring residents enjoy both tranquility and easy access to Chandigarh.
We generated inventive ideas, crafted campaigns, and devised strategies to present the project as a cohesive ecosystem. These efforts aimed to highlight its interconnected features and establish a narrative that showcased the project's integrated living experience. Our approach involved leveraging creative concepts to effectively position the project within the framework of an ecosystem.