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How do you artfully discover the standout features within the developer's property and craft a narrative that aptly connects with the audience?

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Project

One Midtown

Client

DLF

Location

Delhi

Services

Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.

Inspiration

We drew inspiration from the lifestyle of an ecosystem and positioned the brand as synonymous with ecosystem living. This approach aimed to reflect a holistic way of life, emphasizing the interconnectedness and harmony within the community.

How the challenge was overcome

Our challenge was to position the project as a complete ecosystem, emphasizing its holistic and interconnected features to showcase its comprehensive and integrated living experience.

Identifying the Problem

Connectivity posed a challenge for The Valley Gardens. The need to overcome this challenge led to the creation of a new road, ensuring residents enjoy both tranquility and easy access to Chandigarh.

Execution

We generated inventive ideas, crafted campaigns, and devised strategies to present the project as a cohesive ecosystem. These efforts aimed to highlight its interconnected features and establish a narrative that showcased the project's integrated living experience. Our approach involved leveraging creative concepts to effectively position the project within the framework of an ecosystem.

DLF
DLF
DLF
DLF