Nirvan
AUM Developers
Khar
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
The inspiration for the Eight Fold Path Wheel stemmed from the Dharam Chakra's eight fundamental beliefs, collectively known as the Eightfold Path to Enlightenment and Nirvana. This symbolic representation, drawn from Buddhist teachings, encapsulated a profound journey towards spiritual awakening and liberation.
Our challenge was to creatively blend Buddhism's wisdom into NIRVAN, turning it into a universal guide to True Nirvana. Overcoming challenges in defining NIRVAN's unique identity—marked by inner strength and enlightenment—involved using clever design and effective communication. Achieving this required a lot of creative brainstorming, planning, and execution to ensure Buddhism's wisdom seamlessly matched NIRVAN's overall identity.
Redefining living by blending the profound teachings of the Dharma Chakra's eightfold path to create a harmonious living experience.
Our team successfully tackled the challenge by crafting and executing a tailored strategy rooted in Buddhist ideology. This approach adeptly conveyed the residential project's wisdom and values, transforming obstacles into opportunities through clever design elements.