AnchorPoint
AnchorPoint
Mumbai
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
Anchor Point’s vision stemmed from a need to discover a unique identity in a competitive real estate market. Drawing inspiration from the Robin bird, known for returning to the same place year after year, we devised a strategy that would not only resonate with homebuyers and developers but also foster a deeper connection, instilling trust and evoking the feeling of home.
Anchor Point needed to distinguish itself from the competition in an industry flooded with options. The challenge was to build a brand that felt personal and inviting while establishing a lasting emotional connection with potential customers. Intending to portray stability and trustworthiness, the branding had to encapsulate the essence of home – a place to return to. To achieve this, we used a distinctive metaphor rooted in nature, creating a brand identity that would resonate on a deeper, emotional level.
Through in-depth research and creative brainstorming, we developed a branding strategy that mirrored the essence of homecoming. We developed a logo reflecting the robin’s return, symbolizing a safe, welcoming sanctuary. The tagline “Harbour of Dreams” reinforced the brand's promise as a place where dreams come true. This strong visual identity set Anchor Point apart, establishing it as a trusted real estate name.
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