AnchorPoint
AnchorPoint
Mumbai
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
Our inspiration stemmed from the notion that the journey of our life follows a circular path. It begins at home, the starting point of our journey, from where we set out to achieve success. However, no matter how far we venture or what we accomplish, we inevitably return to our home, seeking comfort and refuge from the hustle and bustle of life. A home serves as both the origin and destination, symbolizing continuity and grounding amidst life's endeavors.
The challenge involved reshaping AnchorPoint's identity as a first-generation real estate developer within the competitive market.
Execution entailed creating a new identity, embodied by the tagline "Harbor Of Dreams," symbolizing the journey towards home and aspirations. Drawing from the robin bird's instinctive homing behavior, the logo reinforced this concept. Our branding strategy was comprehensive, spanning various mediums such as captivating narratives, brochure, opdoc, YouTube brand videos, digital hoardings, and outdoor media. The brand launch embraced the ethos of a new wave in real estate.
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