Did you ever think the thrill of IPL could be reimagined into a home-buying experience?

Amid the IPL buzz, we brought the cricket fever home for our campaign name, inspired by a tortoise's wit, introduced a slow, steady payment plan.

For Applaud 38, we launched the Tortoise Premier League (TPL) campaign-mixing IPL excitement with the 'slow and steady' concept and a smart payment plan, supported by Mr. Chatur, to make premium living accessible.