Amavi 303
Evershine Builders
Virar
Strategy & Positioning, Branding, Design, Copywriting, oversight and creative development for offline and online platforms.
In conceptualizing the MUAH campaign, we found our muse in the expansive apartments envisioned by the developer. Our target audience, with a penchant for vibrant visuals and memorable phrases, inspired our strategic approach. To convey the lavish spaciousness of the apartments, we ingeniously employed an acronym, complemented by visually striking copies.
In a bustling real estate market, there were inquiries about the higher pricing of Amavi 303 homes. Our agency faced the task of clarifying the elevated cost engagingly, all the while accentuating the romantic ambiance. The challenge lay in devising a strategy that resonated with potential buyers, emphasizing the distinctive value of Amavi 303.
Our MUAH campaign (Maximum Usable Area Homes) effectively enhanced the appeal of Evershine Amavi 303. Pre-campaign, the usual monthly bookings stood at six, but after the launch, the average skyrocketed to 26, indicating a substantial surge in sales interest. A carefully executed social media giveaway extended the reach, accumulating over 4.5 lakh impressions and 2,500+ page visits across various platforms.
Get in touch to amplify your sales by infusing creativity where it counts.
